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Case Study · NDA

Regulated Crypto Bank Onboarding.

Role
Lead Product Designer
Users
Professional investors, including crypto-native clients

Onboarding had become a known problem, visible enough to reach executive attention. I was the first designer on a team of four to take it on.

The bottleneck wasn't clients failing to complete the flow. It was that submissions weren't review-ready, triggering weeks of clarification loops between internal teams before an application could be approved. With no step-level analytics available, I anchored every decision to operational signals: clarification rates, resubmission categories, and time-to-approval data gathered directly from Compliance and Operations.

The goal was simple: reduce time-to-approved onboarding from weeks to days, without weakening regulatory requirements.

This case study is anonymised to protect client confidentiality. Design decisions, approach, and measurement model are preserved.

Flow reordering. Qualification logic.
Eligibility-first flow reordering with KYC gated behind qualification Eligibility-first flow reordering with KYC gated behind qualification
One verification. Two regulatory requirements.
Video selfie KYC screen satisfying two regulatory requirements Video selfie KYC screen satisfying two regulatory requirements
The Swiss Shield. Trust on demand.
Swiss Shield trust signal design Swiss Shield trust signal design
Designing with the data you have.
Custom decision framework built from operational signals Custom decision framework built from operational signals
Stepper. Progress clarity.
Progress stepper with time estimates and saved state Progress stepper with time estimates and saved state