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Nationwide Building Society

Nationwide Building Society (NBS) has the 8th ranked finance app in the UK. Their users were migrating from their Online Bank to the Mobile App and there was a decrease in the uptake of new products through their digital channels. NBS wanted to help their customers find products that suited them and increase the amount of new product sign-ups through the mobile app.

The Team

UX Manager - Clare Brace
UX Researcher - Indu Kaila
UX Designer - Richard Foggin
UI Designer - Rico Smith

How did I have an impact?

1 - Developing solutions with the team through design thinking and sketching sessions
2 - Designing through rapid iterations and prototyping the proof of concept to test
3 - Helping facilitate usability testing sessions

What was the result?

Potential for major improvement of the app

We established a vision of what the app could be and how it could be improved to better solve the user needs of NBS members.

Increase in product sign ups

The first iteration of the design to be implemented was to move the Products and Applications on to the app Home Screen and saw an increase new product uptake within the Banking App.

Project vision

There are a number of things that I could see the project address in the future:

Roll out entire restructure

To further roll out the app restructure and remove the hamburger menu to open up what the app had to offer NBSĀ members.

Personalisation of marketing

To introduce personalisation in the Product area within the app that delivered the appropriate financial solutions for the member's financial needs.

Introduce data visualisation

Visualise the data in the app to give users a better understanding of how they spend their money to make better financial decision in the future.

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