Take me home
Nationwide Building Society (NBS) has the 8th ranked finance app in the UK. Their users were migrating from their Online Bank to the Mobile App and there was a decrease in the uptake of new products through their digital channels. NBS wanted to help their customers find products that suited them and increase the amount of new product sign-ups through the mobile app.
UX Manager - Clare Brace
UX Researcher - Indu Kaila
UX Designer - Richard Foggin
UI Designer - Rico Smith
1 - Developing solutions with the team through design thinking and sketching sessions
2 - Designing through rapid iterations and prototyping the proof of concept to test
3 - Helping facilitate usability testing sessions
We established a vision of what the app could be and how it could be improved to better solve the user needs of NBS members.
The first iteration of the design to be implemented was to move the Products and Applications on to the app Home Screen and saw an increase new product uptake within the Banking App.
There are a number of things that I could see the project address in the future:
To further roll out the app restructure and remove the hamburger menu to open up what the app had to offer NBS members.
To introduce personalisation in the Product area within the app that delivered the appropriate financial solutions for the member's financial needs.
Visualise the data in the app to give users a better understanding of how they spend their money to make better financial decision in the future.
Siemens AR App