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Siemens CalendAR

Siemens needed to created something engaging with their new wall calendar. Our solution was to create an app that will give their users a monthly immersive AR experience.

The Team

Creative Director - Alex van Rensburg
Senior UX/UI Designer - Rico Smith

How did I have an impact?

1 - Developing and sketching the concepts for 3 of the 12 months of AR experiences
2 - Working with 3D modellers to ensure the animations and models were consistent
3 - Working with Unity developers to ship high quality work

What was the result?

Users spent more engaged time with Siemens brand

Average time spent on the app 5 minutes, some users spent an entire 30 minutes on the app. This resulted in 1000s of hours spent with the Siemens brand.

User willingness to stay engaged

74% of users updated their app each quarter.

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