Siemens South Africa gives a wall calendar to their B2B customers every year. The calendar showcases some of the projects and themes that Siemens will be focusing on during that year. Siemens wanted to reposition themselves in their clients’ minds as an innovative and forward-thinking brand and a wall calendar just wasn’t going to cut it.
We decided to created 12 augmented reality experiences for Android and iOS to give the Siemens clients a wall calendar experience that they couldn’t ignore.
Working in collaboration with a 3D animation studio and an independent Unity developer we created 12 immersive experiences that showcased Siemens abilities in rail-work network systems, oil drilling, renewable energies and city logistical management.
My role was to conceptualise and produce 3 of the 12 months of the calendar and an Easter egg with hidden content triggered by a free WiFi marker installation at King Shaka Airport in Durban. The easter egg was aimed at the delegates to the World Economic Forum where Siemens and their customers were in attendance.
AR experience showcasing Siemens’ logistical controls for a rail network.
AR experience showcasing Siemens’ ability to control a city’s electricity usage depending on the time of day.
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